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This web site has the following in the homepage, "Is a service from Merck that allows physicians to set up a professional website quickly, easily and communicate more effectively with their patients." We noticed that the web page also stated " Allows you to accompany your patients beyond the medical consultation." It also said " Site of your doctor can help you find reliable and quality health advice on the internet." The header had Physicians as the highest ranking optimized keyword. It is followed by patient information, practice website, and medical information which isn't as ranked as highly as Physicians. The next words en.docvadis.ca uses is practice management. group practice was included and might not be understood by search parsers.